Principle creates custom store fixtures for retail stores and restaurants, as well as custom office interiors, from premium-grade wood.  From display units and storefronts to conference tables and sales counters, Principle’s dedication to woodworking quality and commitment to integrity is evident. 

Whether it is manufacturing their own veneers for an elegant, perfect match, creating their own wood moldings, or hand assembling their custom fixtures, Principle sees the process from start to finish in their 72,000 square foot, state-of-the-art facility in Osceola, Wisconsin.  By managing the entire process in-house, Principle can assure their clients that products are on time and on budget.  And, by working with Principle, you have the benefit of combining all of the best technological drafting tools of today with the most talented craftspeople in the industry.  The outcome?  A beautiful, functional wood product.

Principle is certified by the Architectural Woodwork Institute (AWI) for their premium-grade woodwork.  According to the AWI, “Certification credentials are earned by woodworking firms who, through comprehensive testing and inspection, demonstrate the ability to fabricate, finish and/or install work in accordance with the quality grade criteria set forth in the Quality Standards Illustrated (QSI) book.”